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Meet The Team

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Vince Rath is the owner and principal consultant at Optimum Retail Solutions, and has over 30+ years experience leading jewelry teams to higher performance.  He began his career on the sales floor in 1988 and advanced to become Divisional Vice President of Store Operations for Helzberg Diamonds.  In that role, he supervised $100M in sales revenue and more than 400 associates in 60 locations.  Vince was also the Vice President of Stores for an independent jeweler with 18 locations and delivered record sales growth for that company’s special events.

Since 2014 Vince has worked one-on-one exclusively with independent Jewelers. His unique experience gives him insight on how to integrate successful corporate disciplines into the everyday operations of the independent jeweler. Vince’s expertise includes leadership development, performance management, sales generation, strategic planning and implementation, team building, communication training and staffing. 
Tim Glasgow joined Optimum Retail Solutions in 2016 with over 36+ years of professional jewelry experience at Mid to Senior level positions.  He began his career as an Assistant Manager with the Zale Corporation’s, Fine Jewelers Guild, later known as Bailey Banks and Biddle.  In that company, he continuously advanced from sales to store management to multi-unit supervision of key markets throughout the U.S.  Ultimately, he rose to the position of Sr. Director of Stores – East. In that role, he managed sales of more than $160M in 62 stores across 13 states.  Tim decided to return to the Philadelphia area to be closer to family and joined Helzberg Diamonds as the Regional Manager of that market where he was recognized as a consistent top performer.


Tim brings a unique perspective to Optimum Retail Solutions.  Over his career, Tim received world-class training and was mentored by some of the most successful executives in our industry.  He is well situated to provide effective, performance-based direction in a complex and evolving retail landscape. 

Jack McDevitt  joined Optimum Retail Solutions in 2018 with over 40 years of experience as a Senior Retail Executive in the fine jewelry industry.  Jack has a diverse background in retail operations including financial strategy, merchandising, and P&L analysis. Jack has been successful in recruitment and development of top talent into results-oriented high-performers. He has a passion for operational excellence and exceeding profit objectives.   


Jack has strong business qualifications with an impressive track record of more than 40 years of hands-on experience in strategic planning, business development and sales management.  He has a proven ability to successfully analyze an organization’s critical business requirements, identify deficiencies and initiate solutions.   

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Guy Kramer joined Optimum Retail Solutions in 2019.  Having over three decades of experience and success in progressive levels of management from single store to multi-store, to director of divisional operations, corporate budgeting and merchandise open-to-buy, Guy has developed the expertise to assist businesses large and small.  His outstanding skills in evaluating critical business deficiencies, creating viable plans and executing to success are most important to our process.  
With years of accomplishments as Director of Store Operations for Bailey Banks & Biddle, a $250M division of Zale Corp, he excels in P&L analysis and creative applications to improve profitability, store management processes and overall operations control.

Guy’s aptitude for proactive coaching and training with sales teams supports the applications of action plans and effective execution. Over the years, he has assembled many cohesive, well-trained management and sales teams, providing practical hands-on experience to day-to-day sales floor management, team development and instruction.
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Dayna Brown joined Optimum Retail Solutions in 2022.  She has nearly three decades of leadership experience, with almost 20 years spent delivering results in the fine jewelry industry.  She began her career on the sales floor as a full-time associate with Helzberg Diamonds and quickly progressed to Regional Sales Manager.  Dayna is a critical thinker and adept at identifying business opportunities. She has been recognized as a principled and disciplined decision maker who has served on multiple strategic committees and cross functional teams that produced innovative programs and results through collaboration.   Her skill set is well-suited to assist ORS clients in the achievement of their business objectives.

Jessica Toscano joined Optimum Retail Solutions in 2023 after a 30 year Career at Littman/ Fred Meyer Jewelers, with her past 23 years as Regional Sales Director. During her tenure, she supervised multiple units throughout the East Coast. As a leader she was able to build and cultivate high performing teams. She served on various focus groups, and conducted many sales and leadership trainings in her territory and at the company level. Jessica is an analytical thinker skilled at evaluating company and market data to continually identify new opportunities for growth. As a result, her territory consistently led in sales, KPI’s and special events, earning her numerous awards including Regional of the Year. Her vast sales and leadership experience make Jessica well suited to assist our ORS clients in achieving their objectives.

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